
Ashley Michel Built a Store Where Forty Artists Could Belong
4 Generations Creations began with representation for one daughter. The Kamloops business now offers a platform for a much wider circle of makers.
The makers behind the ventures: creative companies, fashion labels, storefronts and people building opportunities for other Indigenous entrepreneurs.

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The makers behind the ventures: creative companies, fashion labels, storefronts and people building opportunities for other Indigenous entrepreneurs.
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4 Generations Creations began with representation for one daughter. The Kamloops business now offers a platform for a much wider circle of makers.

From SECTION 35 streetwear to an independent menswear label, the Samson Cree designer is building more than a clothing line.

An Indigenous designer’s work shows how fashion, workshops and mentorship can all live inside one creative enterprise.